Helen Chen
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Plastic Only

A brand that rethinks the value of plastic bags through recycling and repurposing.

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CONTEXT
MFA Products of Design,
School of Visual Arts

CATEGORY
Brand Development,
Product Design, UX/UI,
E-commerce Strategy,
Video Storytelling

Challenge

Every year, one trillion plastic bags are used worldwide. They have become the largest source of ocean litter and contributing greatly to landfill volume. While the plastic bag is a cheap, single-use item, its environmental impact is extremely high. What can be done to solve this urgent issue in addition to the banning the use of plastic bags?

Solution

Plastic Only is an initiative working towards alleviating the pressing global issue of plastic pollution. It is a brand that makes durable, beautiful products with recycled plastics, establishes partnerships with other companies on reuse initiatives, and actively builds community awareness.



CAMPAIGN VIDEO

A product story told through the perspective of a red plastic bag. This video gives a comprehensive overview of the brand’s ethical values and production processes.



BRAND VALUES

Building an e-commerce platform that emphasizes community and making positive social impact.



SOCIAL MEDIA &
BRAND IDENTITY