Helen Chen
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Assemble

Assemble is a fashion company that allows its customers to participate in the design and production process of their clothes.

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CONTEXT
Concept development
and branding project

CATEGORY
Brand design,
Package design,
UX/UI design

Challenge

With the rapid spread of fast fashion, consumers are becoming less aware of the processes of production and its effect on the environment. How can create a platform where consumers gain a better understanding and a greater appreciation for the garments they purchase?

The Solution

Assemble is a fashion company that allows customers to buy clothes-making kits comprised of patterns, precut fabric, basic tools, and instructions on how to make the clothing. The company also has a community platform where customers can share their finished pieces with others.



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